G FarmaBrands continues to fulfill its mission to provide the highest quality products at the fairest prices. Across all its brands, connoisseurs have come to enjoy the consistency and well-made construction that signifies G FarmaBrands time and time again.
G FarmaBrands' C-Suite leadership not only brings a great amount of experience in business management, operations and regulatory compliance but this group also offers tremendous experience in the canna-business. Their knowledge and vision for product innovation continues to lead the industry year after year, as the marketplace continues its expansion and contraction period. G FarmaBrands' leadership guides the pace and direction of the company while at the same time it continues to architect a strategic blueprint for future growth.
I appreciate your interest in G FarmaBrands. Ever since my attention was captured by news stories reporting on the medical marijuana industry, I began to slowly educate myself. I noticed a product manufacturer, G FarmaLabs and was shocked at the advancements that were being made from the primitive days of rolling a joint. I must admit, I fell in love with the brand. Today, I am Chief Executive Officer of G FarmaBrands, tasked with the great responsibility of its global growth and future vision. Yes, it's true! The profession that I practiced for over twenty years, with the same employer, was as a retail pharmacy manager during most of my career. Some might wonder what drove me away from that job? If from the outside I fell in love with what G FarmaLabs was doing, as soon as I was able to see everything that was being developed, planned and innovated, I was stunned that its founders had created such a masterpiece. Everyone at the company was and continues to be committed to providing:
• high-quality products and services
• extraordinary returns for shareholders
• strong support to the communities where they do business, and
• a place where everyone likes to come in to work on Monday
G FarmaBrands is committed and dedicated to top-quality production and processing of its different products by choosing the right team leaders to handle each brand individually. We all share a belief that the flow of the brand begins with an essential and successful democracy. Over the years, many have taken great risks to ensure that citizens have unfettered access to cannabis and cannabis products. As G FarmaBrands keeps expanding into new diverse and global territories, we keep expanding the scope of our high standards to ensure market leadership in whatever territory we operate.
G FarmaBrands aims to grow by creating new businesses, while continuing to refine and improve our existing brands. To achieve these goals we encourage an entrepreneurial spirit, a willingness to take risks and a realization that not every venture is going to succeed.
We are especially excited about increasing the number of opportunities available to expand our reach in the cannabis industry and are pursuing these new ventures aggressively. Our exclusive focus on the long term means that we can invest in businesses whose returns may be farther off than the norm for most companies.
Above all, we try to be careful stewards of our shareholders’ money. By continuing to build the intrinsic value of the G FarmaBrands, we believe we are doing the job our investors expect us to do.
Chief Executive Officer
Our management efforts are directed toward management building by recruitment and/or development of the highest qualified individuals in regular industry. This is accomplished through a selection process that gives rise to the highest qualified individuals for a specific management position. This is accomplished through recruitment or development but the process was created to empower a new generation of leadership within our culture.
INTRINSIC LONG-TERM VALUE
Our major responsibility toward shareholders is to increase the Company's intrinsic value by growing earnings over the long term. We pay little attention to quarterly results, and we are willing to sacrifice short-term gains for greater returns in the future. We aim to be wise and careful stewards of our shareholders’ money.
G FarmaBrands operates in a decentralized manner. While sharing common goals and values, each of the Company's divisions has its own identity, workplace culture and way of doing business. Division management is responsible for its operations.
Finding better ways to serve customers, combat competitors and grow our businesses requires taking risks. This is especially true as G FarmaBrands expands aggressively into different territories. We know that not every new effort is going to succeed, but we don't let fear of failure inhibit creative thinking. At the same time, we hate to make the same mistake twice.
We take pride in running extremely lean and efficient operations that keep costs down without sacrificing our standards for quality.
G FarmaBrands aims to be a responsible corporate citizen, and there are many ways we contribute to the communities in which we do business.
G FarmaBrands strives to be an exceptional place for people to work and a leader in hiring and promoting women and minorities. The company actively promotes diversity. We operate on the basis of mutual respect for all employees, and insist on the highest ethical and professional conduct. Developing challenging careers is an important objective of the company. We benefit from having many different kinds of business operations, offering a variety of growth opportunities within one corporate family. G FarmaBrands also recognizes the importance of striking a balance between work and home life.
G FarmaBrands designs, develops and acquires market-leading brands in the cannabis flower, extracts and edible product arena. Cannabis products that include solvent and solvent-less extracted oils, chocolates, drinks, pills, mints, tinctures and many more convenient store type products. Its state licensed producers and processors sell quality products using some of the G FarmaBrands market-leading processes. Cannabis is not a conventional product, therefore G FarmaBrands is not a conventional company, nor do they intend to become one. G FarmaBrands was minted in the marijuana industry as proud purveyors of non traditional business strategies. The company was built by founders who believed in themselves and their Team, having a never give up attitude to conquering goals continues to put this brand of products in a leadership position in the cannabis industry. That drive to succeed is called grit and it is contagious around their headquarters. It is another rare quality possessed by every team member. In essence, the words traditional and conventional are not synonymous with any G FarmaLabs brand.
This Team is known for taking calculated risks when foreseeing above average returns for their stakeholders, they take gambles that the traditional banker might not. They pride themselves on being different and want to do important and meaningful things with their resources. "Many thought our vision seemed crazy at the time we were creating the brand but today, those people wish to have invested in our earliest stage," says the founder, Ata Gonzalez. Luckily, G FarmaBrands will not stop there, they still strive to do things other people think are crazy. They seem to have a market cornered due to a poor understanding or lack of vision by traditional investment groups. "Those are the business ventures that make us super excited," says COO, Berto Torres. The belief is that over time companies tend to get comfortable doing the same thing, just making incremental changes but in the cannabis industry, where revolutionary ideas drive the next big innovations, you need to be a bit uncomfortable to stay relevant.
Eventually, G FarmaBrands will allow them more flexibility to scale management, as they can run things independently that aren't related, it becomes easier to manage a portfolio of their brands intellectual properties and assure they prosper through strong leadership and independence. In general, the goal is to have a strong CEO run each brand, with both Founders in service to them as needed. "We will rigorously help locate talent, handle and focus on capital and capital allocation and work to make sure each brand is executing well. We will make sure G FarmaBrands hires the best CEO's for each brand or business under their umbrella. This new structure will allow them to keep tremendous focus on the extraordinary and non-traditional opportunities ahead in the cannabis marketplace which will continue allowing G FarmaBrands to lead the pack...," says co-founder, Nicole Gonzalez.
Some of the other cannabis complimentary products, brands and businesses they are looking to include are... a complete line of horticulture nutrient products, vape pens, lighters, ashtrays, clothing, Internet sites, newsletters, on-camera personalities, art and music artists, music concerts, etc. But most importantly G FarmaBrands was established to focus its teams efforts into maintaining the integrity and consistency of its current cannabis brands. In order to do so, they allocate most of their financial and personnel resources toward the following areas:
• Brand trademarks
• Intellectual property design and development
• Intellectual property manual development
• Management of Realestate Holdings
• Build-Out of Ccultivation Facilities
• Build-Out of Processing Centers
• Build-Out Existing Properties
• Build-to-Suit Realestate Projects
• Foreclosure Bail-Outs
• Acquisition of cannabis edible and non-edible product brands
• Acquisition of licensed cannabis retailers
• Acquisition of cannabis flower brands
• Acquisition of state licensed cannabis producers & processors
• Acquisition of cannabis grow, extraction, science and kitchen equipment
• Licensing of our brands to qualified producer/processors
• working capital or loans for equity, to purchase: edible and non edible cannabis brands, licensed retailers, flower brands, producer licenses, processor licenses, equipment, real estate, ancillary canna-businesses.
1. To produce the best brands, highest quality products and licensee solutions
2. To provide the highest quality digital video, internet and social marketing solutions
3. To experiment and innovate, and to be creative, adaptive, flexible and intelligent enough to adapt to the changes in our business environment
4. To run an outstanding business, measured by the increase in intrinsic shareholder value over time
5. To be an exceptional place for people to work, and a leader in the hiring and promotion of minorities and women
6. To be a company that provides outstanding client services
7. To be a respected part of the communities where we do business
The brands that comprise G FarmaLabs represent many diverse lifestyle sectors. We operate in a highly decentralized way.
Liquid Gold - is one of the nation's best known cannabis brands. Its a luxury brand that was specifically created for the consumer who enjoys the finer things in life, yet one that can be enjoyed by the everyday person. With a variety of products ranging from flower, oil extracts, pre-rolled marijuana cone shaped cigarettes to a diverse array of edible products that are recognized as industry leaders by industry leaders.
G Brands - is another staple in the G FarmaLabs portfolio. G Stiks were the first American pre-rolled cannabis cones branded nationally. This unique approach was developed using lessons from the cigar industry. During every stage of development, from the packaging to the blending of cannabis strains to create our own intellectual property specific indica, hybrid or sativa product. In the near future, the G Brand will experience an expansion which will have an array of products specific to a cultural lifestyle.
Kar-ma - is an Organic brand of cannabis products that will be launching in 2016. This well thought of brand will not only carry chocolate delights but also, extracts, pre-rolls and many other organic specific cannabis products are being developed for the Kar-ma brand. During the development phase of this brand, the target consumer was those that choose a healthier lifestyle and a more natural way of living.
GFarma.News - a daily digital newsletter that reaches ten's of thousands of subscribers. This very successful marketing tool for G FarmaBrands creates a digital cult-like following for our portfolio of brands. Created to update the cannabis following which has gained amazing interest throughout the world, it will attract advertising from industry specific companies as it continues to develop into the future.
GFarma.TV - creates visual content and builds marketing technology and solutions to make the world's most valuable brands successful using digital and social media outlets. We are investing in digital initiatives that teach us how to better serve our brands and reach consumers. We evaluate innovative consumer Internet and technology companies that may be valuable as standalone businesses or in association with our operating units, and explore strategic partnerships, investments and acquisitions.
We are investing in a number of digital initiatives that are expanding our ability to communicate and better serve our brands, advertisers and reach consumers. These include Hi-Level Branding, a personalized and exclusive boutique brand building firm. In addition, we seek out and evaluate innovative consumer Internet and technology companies that may be valuable as standalone businesses or in association with one or more of our operating units. Often, we explore strategic partnerships and in certain cases, we make investments or acquisitions. Below are a few more of our current projects and/or strategic partnerships.
High Level Branding - this think tank of creative professionals in cannabis marketing was assembled to create the unique brands to lead the cannabis revolution into the next millennium. Soon after the success of designing and marketing the G FarmaLabs brands, Hi-Level Branding was launched. It is very specific on the team it chooses to work with. This boutique firm has only does work one client at a time in order to elevate your cannabis conversation straight to the top of the industry.
Apeks - We are proud to be partners with number twenty-four of INC's 500 fastest growing private companies. The synergy and great relationship building skills between both companies, allowed for a deal to be inked. This partnership calls for Apeks Supercritical to supply all the existing and future territories of G FarmaBrands with its Co2 extraction units as the territories grow and the licensee's demands for Co2 cannabis oil becomes greater. These strategic alliances are what help drive the growth of our brands and create consistent envy for our products and long lasting relationships with market leaders who bring great value to both parties.
Next Generation Greenhouse - Has struck a strategic partnership with G FarmaBrands in order to help fuel growth of the brand in all its existing and future territories. Whereas Next Generation Greenhouses sat with the G FarmaGroup who handle all cannabis property acquisitions and development in order to create a few versions of its production facilities from state to state. This scalable model was a product of great visionaries, both from the G FarmaGroup and from the folks over at Next Generation Greenhouses who designed five sizes of greenhouse to fit any territory, no matter the weather conditions will always be optimal for the cannabis flower. Looking to operate in all fifty states, local populations were studied and their medical or recreational models, then a market specific production facility was designed to find the most cost effective fit for the current marketplace. This strategic alliance gives the G FarmaBrands consistency even at the construction of infrastructure phase.
Part of having a great time in recreational states is enjoying our brands responsibly, which is why we work hard to continuously grow our marijuana responsibility programs. Our strategy focuses on two main areas: drugged driving prevention and underage access prevention. We are committed to the safety of our consumers and those around them, and we work collaboratively with a variety of stakeholders to meet that charge.
Our commitment to responsible marijuana marketing and consumption is rooted in these core beliefs:
Our environmental sustainability strategy strives to reduce environmental impacts at every stage of the marijuana growing process and focuses on three main areas:
Great People and Communities
Our employees, suppliers and communities each play a vital role in making us who we are. To support these groups, the strategy of our people and communities focuses on three areas:
– Cristina Gonzalez CEO G FarmaBrands
The G FarmaLabs journey and its humble beginnings can be traced back to a lifetime of business knowledge experienced by its founders but the road toward a cannabis marketplace began in 2007. During this particular year the worst economic meltdown started to develop in the United States. The snowball effect that would follow would be called, "The Great Recession." This financial crisis affected nearly every American and displaced from their home states, an epic amount of households. People were trying to feed their families and were in the search for an industry that would lend itself to the reinvention of their professional careers. It wasn't until 2009 that both Founders, Ata & Nicole Gonzalez, without knowing where it would lead, decided to relocate their lives and family to California. This cross country move was based on a hope, that one day, hopefully soon and not in the too distant future, a legal cannabis industry would be born. In order to be one of the first to mint their stake in that marketplace, they would leave everything behind for a new beginning.
Their vision for the future was that America would eventually create a regulated cannabis marketplace. Reality was that at the moment, the times were simply filled with uncertainties and stories of criminalizing those who were pioneering the industry. But the founders of G FarmaLabs foresaw the end of marijuana prohibition. "I still advice the G FarmaBrands Team on the core principals in which the company was built and maintaining that foundation will forever keep mine and Nicole's vision alive. "Sustainable Growth will lead us to the next phase and the one after that...," says Founder, Ata Gonzalez.
Responsible for many renowned brands, G FarmaLabs has been producing great cannabis and processing great cannabis products since 2009. You would never imagine how humble the company has been from its beginnings by looking at its place in the cannabis marketplace today. Mr. Gonzalez rented his first Northern California farm, not knowing they were taking the first steps toward in the future creating G FarmaBrands, they settled into the land, Ata planted and harvested their first marijuana flowers. Mr. Gonzalez continued to gain cannabis experience and by late 2013 he had trail-blazed his way by launching America's first complete brand of cannabis products.
In 2015 G FarmaBrands was born and its founders focused on maintaining a select line of non-edible and edible chocolate/confection cannabis products aside from producing pre-rolled cannabis cigarettes. They didn’t realize their focus on quality and consistency would help the brand become an American cannabis industry leader. Once you have indulged in a premium product crafted by G FarmaBrands, there’s a good chance you’ve enjoyed the best cannabis experience. G FarmaBrands is responsible for developing and producing all the intellectual property manuals, trademarks, cultivation and processing recipes to all its territories. This allows for its licensees (producers and processors) to focus on quality and the consumers which allows them to stay,
"The Leaders of the Global Cannabis Revolution."
"Love the Experience," what does it mean? We strive for every employee of G FarmaBrands to... "Love the Experience." This guarantees our Teams will rise to the challenges of manufacturing and marketing products meant for adults. In a highly regulated environment, all our employees strive each day to be innovative, focused, disciplined and responsible.
–Ata Gonzalez, Founder G FarmaBrands
The G FarmaGroup has been closely working with a team of professionals who have outlined and designed the California based, state of the art, massive processing center and its production facility called, "Innovation Center." This first of its kind facility is being planned in Desert Hot Springs, California, where we have coined the phrase, "Napa Valley of Cannabis." Our focus is in part on breakthrough innovations and technology that will change the way future cannabis production and processing centers function and will be built. G FarmaBrands demonstrates a commitment to a six step process of launching products. This level of development and innovation is only possible due to the assembly of their very own R&D team. Whether it is food or beverage that is being discussed, G GarmaBrands and its portfolio of products continue leading the fast-changing consumer trends and innovations happening in today's nascent marijuana industry. This amazing team has chosen to dedicate their careers to transform the way, the world enjoys a cannabis infused edible product.
We are projecting a completion date toward the end of 2017. G FarmaBrands will officially open its new "Innovation Center" which brings together all of the company’s R&D talent, including two specialists who have been formulating for G FarmaBrands since its inception. The "Innovation Center" is responsible for everything from recipes and varieties to packaging and launch efforts. Though the Center's primary objective is to support the G FarmaBrands, the company is open to expanding that portfolio if an opportunity warrants a new brand through development or acquisition.
G FarmaBrands and it's products are growing across the board due to the innovation and support which we give to the current consumer trends, including the increasing popularity of snacking and consumer desire for great taste and consistency in cannabis infused products. The brands in this portfolio have strong equities that could be strengthened with further innovation. There is an incredible amount of untapped potential that hasn't been leveraged over the years due to regulatory uncertainty but now G FarmaBrands is aggressively going after it.
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